CONCEPT / BRAND STRATEGY & DIGITAL EXPERIENCE
FORMA
A concept identity for a more considered way of living.
A study in
possibility.
This self-initiated concept explores brand strategy & digital experience. It brings typography, composition, and interaction together around a focused creative direction.
The work shown is an illustrative design study, not a commissioned project. No client relationship or business results are implied.
The creative direction
Quiet materials, architectural forms, and a restrained palette create an identity centered on intentional living.
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